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1594631905

To Sell Is Human: The Surprising Truth About Moving Others

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Product Description

Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing

#1 New York Times Business Bestseller

#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller

From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.


According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

Product Specifications

Author
Daniel H. Pink
Binding
Paperback
Brand
Daniel H Pink
EAN
9781594631900
EANList
  • 9781594631900 8601401256373
Edition
Reprint
Feature
To Sell Is Human
IsAdultProduct
0
ISBN
1594631905
ItemDimensions
  • 895
  • 597
  • 55
  • 55
Label
Riverhead Books
Languages
  • English, Published English, Original Language English, Unknown
Manufacturer
Riverhead Books
NumberOfItems
1
NumberOfPages
272
PackageDimensions
  • 70
  • 890
  • 65
  • 590
PackageQuantity
1
ProductGroup
Book
ProductTypeName
ABIS_BOOK
PublicationDate
2013-12-03
Publisher
Riverhead Books
ReleaseDate
2013-12-03
Studio
Riverhead Books
Title
To Sell Is Human: The Surprising Truth About Moving Others
focuscomputers
US
AKIAJUXMPXKI7EETM67Q
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