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0765644517

Sales Management: Analysis and Decision Making

List Price: $93.00
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Product Description

The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.

 

Key changes in this edition include:

  • Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices
  • An expanded discussion on trust building and trust-based selling as foundations for effective sales management
  • All new chapter-opening vignettes about well-known companies that introduce each chapter and illustrate key topics from that chapter
  • New or updated comments from sales managers in "Sales Management in the 21st Century" boxes

 

An online instructor's manual with test questions and PowerPoints is available to adopters.

Product Specifications

Author
  • Thomas N. Ingram
  • Raymond W. LaForge
  • Ramon A. Avila
  • Charles H. Schwepker Jr.
  • Michael R. Williams
Binding
Paperback
Brand
imusti
EAN
9780765644510
EANList
  • 9780765644510
Edition
9
Feature
Routledge
ISBN
0765644517
IsEligibleForTradeIn
1
ItemDimensions
  • 1100
  • 850
  • 215
  • 95
Label
Routledge
Languages
  • English, Published English, Original Language English, Unknown
Manufacturer
Routledge
NumberOfItems
1
NumberOfPages
402
PackageDimensions
  • 100
  • 1090
  • 215
  • 850
PackageQuantity
2
ProductGroup
Book
ProductTypeName
ABIS_BOOK
PublicationDate
2015-04-24
Publisher
Routledge
ReleaseDate
2015-06-02
Studio
Routledge
Title
Sales Management: Analysis and Decision Making
TradeInValue
  • 1601
  • USD
  • $16.01
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US
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