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032453809X

Professional Selling: A Trust-Based Approach

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Product Description

PROFESSIONAL SELLING: A TRUST BASED-APPROACH, 4e is written specifically for you the student. It strives to provide comprehensive coverage of sales tools and tactics in a way that you will find interesting, readable, and enjoyable. The text is arranged into ten modules, which blend research results with up-to-date professional selling practice in a format designed to stimulate learning. "Objectives" highlight the basic material you will want to learn. Chapter opening vignettes illustrate many of the significant ideas to be covered in the upcoming module. These vignettes use real-world examples to illustrate the diversity and complexity of professional selling. Key words, highlighted in bold, are used to illustrate key concepts and definitions. A final module summary is geared to the learning objectives at the beginning of each chapter. If you understand professional selling terms, develop selling knowledge, and build professional sales skills, you will be prepared to make successful, professional selling decisions.

Product Specifications

Author
  • Thomas N. Ingram
  • Raymond W. LaForge
  • Ramon A. Avila
  • Charles H. Schwepker
  • Michael R. Williams
Binding
Paperback
EAN
9780324538090
EANList
  • 9780324538090
Edition
4
ISBN
032453809X
IsEligibleForTradeIn
1
ItemDimensions
  • 1100
  • 850
  • 212
  • 75
Label
Cengage Learning
Languages
  • English, Published English, Original Language English, Unknown
Manufacturer
Cengage Learning
MPN
illustrations
NumberOfItems
1
NumberOfPages
464
PackageDimensions
  • 100
  • 1080
  • 210
  • 850
PackageQuantity
1
PartNumber
illustrations
ProductGroup
Book
ProductTypeName
ABIS_BOOK
PublicationDate
2007-02-05
Publisher
Cengage Learning
Studio
Cengage Learning
Title
Professional Selling: A Trust-Based Approach
focuscomputers
US
AKIAJUXMPXKI7EETM67Q
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