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007296216X

A Preface to Marketing Management

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Product Description

This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.

Product Specifications

Author
James H Donnelly J. Paul Peter Jr
Binding
Paperback
Brand
McGraw Hill Higher Education
CatalogNumberList
  • 007296216X
EAN
9780072962161
EANList
  • 9780072962161
Edition
10
Feature
A Preface to Marketing Management. New. 10th Edition. Same day shipping incl Weekends and Holidays.
Format
Import
ISBN
007296216X
IsEligibleForTradeIn
1
ItemDimensions
  • 900
  • 700
  • 110
  • 50
Label
McGraw-Hill Higher Education
Languages
  • English, Published English, Original Language English, Unknown
Manufacturer
McGraw-Hill Higher Education
NumberOfItems
1
NumberOfPages
272
PackageDimensions
  • 60
  • 990
  • 110
  • 790
ProductGroup
Book
ProductTypeName
ABIS_BOOK
PublicationDate
2005
Publisher
McGraw-Hill Higher Education
Studio
McGraw-Hill Higher Education
Title
A Preface to Marketing Management
focuscomputers
US
AKIAJUXMPXKI7EETM67Q
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