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0071461949

Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships

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Product Description

Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer’s trust.

Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.

Product Specifications

Author
Charles H. Green
Binding
Hardcover
Brand
imusti
EAN
9780071461948
EANList
  • 9780071461948
Edition
1
Feature
McGraw-Hill Companies
ISBN
9780071461948
ItemDimensions
  • 910
  • 640
  • 136
  • 90
Label
McGraw-Hill Education
Languages
  • English, Published English, Original Language English, Unknown
Manufacturer
McGraw-Hill Education
NumberOfItems
1
NumberOfPages
288
PackageDimensions
  • 110
  • 910
  • 135
  • 600
PackageQuantity
1
ProductGroup
Book
ProductTypeName
ABIS_BOOK
PublicationDate
2005-12-08
Publisher
McGraw-Hill Education
Studio
McGraw-Hill Education
Title
Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships
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US
AKIAJUXMPXKI7EETM67Q
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